Inspired by the old myths and legends throughout history, Tale was born on the Surfcoast to bring meaning and stories to fashion.

Our journey begins with the captivating Tales of Greek mythology and will be expanded to include myths, legends from cultures all over the world. We saw a gap in the fashion industry for clothing with actual meaning and stories behind the designs, and decided to fill that void.

At Tale, our mission is to provide quality clothing with stunning designs that tells a story with each design. Each piece in our collection is more than just apparel—it's an escape, a narrative woven into fabric. We aim to create a deeper connection and appreciation for the clothes you wear by infusing them with the spirit of these timeless Tales.

Our unique approach sets us apart. We cater to those who seek a story behind their style and those who simply appreciate the distinctive and artistic designs we offer.

Whether you wear Tale for the captivating stories or simply to enhance your wardrobe with our stunning unique pieces, join use for where myths meet fashion.